Twitter now talks more about its new CEO Elon Musk and less about itself. The billionaire recently complained that his tweets weren’t receiving enough engagement despite having over 100 million followers, and he even fired an engineer over the issue.
According to a recent article from Platformer, Musk was purportedly dismayed to learn that his Super Bowl tweet received fewer responses than that of US President Joe Biden.
Retweeting a video that his wife had tweeted during the Philadelphia Eagles vs. Kansas City Chiefs championship football game, Biden expressed his support for the Eagles. Musk tweeted that he supported the Eagles as well, but afterward deleted it out of what now appears to be an annoyance.
Biden’s tweet received about 29 million impressions, while Musk’s tweet received over 9 million, according to Platformer’s Zoe Schiffer and Casey Newton. Furious According to reports, Musk used his private aircraft to travel to the Twitter office in the Bay Area of San Francisco and questioned the engineers there about why his tweets were receiving less attention. According to Platformer, Elon’s cousin James Musk posted a message on Slack inviting all engineers to attend a meeting of “high urgency” to discuss strategies to address the disparity in engagement.
According to reports, Mr. Tesla seems disgruntled that despite having a large following, his tweet only received tens of thousands of engagements. Even an engineer who alerted him to the platform’s decline in reach and engagement was fired by him.
Twitter developers spent the night creating a system that increased Elon Musk’s tweets’ exposure “by a factor of 1,000” in comparison to those of other users. According to reports, engineers have developed new algorithms that can recognize all of Elon Musk’s tweets automatically and get beyond Twitter filters that often stop one account from dominating a stream. According to the story, Twitter programmers reportedly examined possible explanations for Elon Musk’s underwhelming tweet performance, including the possibility that many users may have banned or muted his material. They also discovered technical problems that restricted the spread of his tweets.
Tesla Boss allegedly paid Twitter engineers to specifically enhance his Tweets
